NETIC.AI came to us at day one. We built their visual identity and helped shape the first version of the product—an intuitive interface for home-service businesses. Those foundations supported their seed round, led by Greylock. Since then, they’ve raised a $20M Series A and a $23M Series B, both led by Founders Fund. Today, NETIC.AI powers thousands of real-world businesses across North America—emerging as the AI revenue engine behind the industries that keep the economy moving.
[PROBLEM]
NETIC was entering one of the most aggressive markets in tech — AI for business operations — without a story that separated them from the noise.
Investors and early users needed confidence that this was not another experimental tool, but a company with the clarity and capability to scale.
Without a strong identity and a trustworthy product foundation, momentum would stall before it could begin.
[SOLUTION]
We built a brand presence engineered for credibility. Clear, confident, and designed to move seamlessly from pitch decks to product screens.
Every touchpoint — from the positioning language to the interface architecture — reinforced one message: NETIC makes AI practical for real businesses, today.
[PROCESS]
Working side-by-side with Melisa, Netic's founder, we established the core principles of the brand and distilled them into a visual system built for growth. We designed a logo that signals modern intelligence, scalable UI components that reduce friction for first-time users, and product flows that communicate value within moments of onboarding — not after a training call.
[RESULT]
NETIC launched with a unified presence that built instant credibility — helping secure their seed round. That foundation grew into a $20 M Series A and, most recently, a $23 M Series B.
Today, NETIC powers thousands of service businesses across North America — turning early momentum into lasting infrastructure. A brand built not just to impress — but to accelerate belief.
“We really enjoyed working with Facu at Kundo Studio. They helped us establish a clear, cohesive brand identity that resonated with our vision. We also worked on a few product design projects where they helped us start bringing our brand to life, which ultimately contributed to us closing a seed round.”
KUNDO STUDIO
Creative Direction & Design
Facundo Montanaro
Andrés Briganti
Netic
CEO
Melisa Tokmak
Services
Branding
Visual Identity
Product Design
