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Work
Kundo Studio

Netic

Brand and product for an AI company at its start

Client
Netic
Year
2024
Services
Branding · Visual identity · Product design
Netic app icon with its black N mark on a light gray background.
Netic campaign billboard in Times Square with a brand statement about solving real problems.
Black Netic cap embroidered with the N mark.
Netic services card over an architectural background.
Black Netic hoodie with a subtle wordmark and N mark.
Light and dark Netic app icon variants.
Netic transit poster reading “Solving real problems real people have.”
Netic N mark pin attached to a denim pocket.
Phone displaying Netic’s green login screen.
Netic brand foundations and visual identity guidelines.
White Netic N mark centered on black.

About

Netic came to Kundo Studio at day one, in July 2024. We built its visual identity and shaped the first version of its product. Netic builds AI agents for home services and other essential-service businesses. It emerged from stealth in June 2025 with $20M raised through its Series A, after a seed round led by Greylock. A $23M Series B led by Founders Fund followed in November 2025. Forbes named Netic to its Next Billion-Dollar Startups list in July 2026, and in August 2026 the company announced a partnership with American Residential Services.

The challenge

Netic entered a competitive AI market without a clear identity or product foundation. Its customers would hand their calls, bookings and revenue to a new kind of software, so the brand and the first interface had to earn that trust from the first interaction.

The solution

We built a flexible identity system that balances clarity and confidence: the N mark, color, typography, guidelines and applications. In parallel, we shaped the first product flows so they feel simple and approachable for small businesses. Netic still uses that work today.

Testimonial

We really enjoyed working with Facu at Kundo Studio. They helped us establish a clear, cohesive brand identity that resonated with our vision. We also worked on a few product design projects where they helped us start bringing our brand to life, which ultimately contributed to us closing a seed round.

Melisa Tokmak

Melisa Tokmak

CEO at Netic

Sources

  1. Netic launches with $20M to fix the $500B industries that keep America running

    June 2025. Netic emerges from stealth with $20M for AI that books jobs for home services firms like HVAC and plumbing.

  2. Netic AI for Roofing Receives $23M in Series B Funding

    Roofing Contractor, November 2025. Netic raises $23M in a Series B led by Founders Fund to automate bookings and sales.

  3. Meet The Founder Who Raised $23m to Automate Work For Plumbers and Electricians With AI

    Founded, November 2025. Profile of founder Melisa Tokmak and Netic's AI for booking and intake in home services.

  4. Founders Fund Backs Startup Bringing AI to Plumbers and Roofers

    Bloomberg Law, November 2025. Founders Fund leads Netic's $23M Series B for AI tools aimed at home-services firms.

  5. Founders Fund Backs Startup Bringing AI to Plumbers and Roofers

    Bloomberg, November 2025. Founders Fund backs Netic's $23M Series B for AI aimed at plumbers and roofers.

  6. Meet the AI Disruptors 60: The Startups Defining AI's Future

    Sponsored content by Greenfield Partners (TechCrunch Brand Studio), October 2025. Netic is among 60 AI startups featured.

  7. AI Is Here for Plumbers and Electricians. Will It Transform Home Services?

    The Wall Street Journal. Feature on how AI is reaching plumbers, electricians and home services.

Credits

Creative direction & design

Facundo Montanaro, Andrés Brigantti

CEO

Melisa Tokmak