The MEOW project is run by the same group building ZERO and Wilder World. Together they are a globally distributed team of 100+ incredibly gifted and kind people. The singular mission of MEOW is to create the technology for a truly open metaverse to fully come alive. From the beginning of the project, we had a great task ahead of us: to achieve a brand that stands out in the crypto world from its identity, its message, and its visuals based on the idea of ​​a meme-coin. We developed the search for this new brand with Zero's team without losing sight of its objective, what it wanted to communicate, and how it wanted to be transmitted. Once this is achieved, we continue developing the brand in its web application, achieving something unique such as having a different website and simulating a console from the 80s / 90s where the project's content coexists.